5
1. a. Look at the following advertisement and analyze the claims that are made in the ad. Are
the claims meaningful or empty? Explain.
NOW... a revolutionary
shampoo that fights dry scalp.
New "DRY-TOP Plus" gets to the root
of the problem. The mild cleaning
agents work better to scrub your hair,
soothe your dry scalp, and actually
helps restore the natural moisture.
Only "DRY-TOP Plus"
contains a unique,
clinically-developed
formula to clean
your dry scalp.
O
Your scalp will
feel more healthy,
your hair will look
more beautiful. And
new "DRY-TOP Plus"
has a natural scent to
make you feel less dry all over.
FOR MORE LOVELY HAIR FROM THE SCALP UP