Okay, so what is A/B testing?
a. Testers look at two designs side-by-side, and indicate which one they like the most.
b. Testers are given a list of adjectives intended to describe a product, and asked to choose the ones they feel best reflect their feelings.
c. Testers are brought to a lab and asked to evaluate two products with a group of other testers.
d. Testers are shown either design A or design B and the performance of each is compared.