Melcom Superstore is a chain of retail department stores headquartered in the North Industrial Area of the Greater Accra region of Ghana. It has an extensive network of branches that has helped increase its customer-base and presence in Ghana. Currently Melcom Superstore boast of four department stores in the Greater Accra region and ten spread across other regional capital cities in Ghana, and are constantly on the lookout to expand to other countries in the West African sub-region. The core focus of business for the store is retailing, with product range that often exceeds 6500 items and includes everything from household electronics & electrical appliances to kitchen wares, groceries, furniture, glassware, exercise & recreational equipment and the like. The business is also highly placed in the wholesale distribution market due in part to its vast range of goods in stock. Melcom Superstores uses a legacy accounting system to handle its financial accounting and financial management functions. It has added on a billing package for client services. The next step is to obtain a Customer Relationship Management (CRM) capability to manage information about current and prospective customers more effectively. Questions: 1. Provide an analysis of three alternative sources of CRM software via netsourcing arrangements based on a “high-end” alternative, (e.g., most expensive, most features) a “mid-range” alternative, and an inexpensive alternate that Melcom Superstore could choose from. (30 marks) 2. Using relevant academic journal articles as point of reference, identify and analyse any ten specific criteria to be used to evaluate each of the alternative providers of CRM software discussed in Q1 above. (20 marks) 3. Make recommendations to the management of Melcom Superstore on system requirements guidance for a secured ERP solution based on the best option. (30 marks)



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