elasticity is a useful making decision tool used by company management in running their operations .john is currently selling peanut butter for zmw 15.00per bottle and demand at this price is 120bottlesper month .he is planning to reduce the current price by 3.00per bottle and expects that demand will increase by 30%per month .using the mid point method and assuming that projections will be achieved in full ,advise john whether he should proceed with the price reduction decision