8. Video case study: the fruitguys and its internal resource analysis (lead) watch the video about the fruitguys and use your knowledge of human resources to answer the questions that follows. Transcript when chris mittelstaedt, the founder and ceo of the fruitguys, was forced to lay off employees during the recession of 2001, he was making sure that he took steps to "do" the company’s strategy—reducing costs enough to stay in business during those difficult times. Chris was: