Wally was called away unexpectedly after only a short
discussion with you, due to a sticky situation with the
pre-pasted line of wall coverings he sells. He gave you
only a brief description of his needs and asked that you
fill in details for what you expect he might need for
these requirements. Wally expected to be away for only
a short time, so he asked that you go ahead with some
first suggestions for the database; but he said, “Keep it
basic for now, we’ll do the faux finishes later.” Before
Wally left, he requested the following features for his
system:
• At a basic level, Wally needs to track his customers
(both those who have bought and those Wally has
identified as prospective buyers based on his prior
brick-and-mortar business outlets), the products he
sells, and the products they have bought.
• Wally wants a variety of demographic data about
his customers so he can better understand who is
buying his products. He’d like a few suggestions
from you on appropriate demographic data, but he
definitely wants to know customer interests, hobbies,
and activities that might help him proactively
suggest products customers might like.