The correct answer is the letter D. A database of potential customers. This option is a best example of a mass audiencia.
It corresponds to a large group of people who are impacted by certain information, such as television transmission channels, radio, internet and print media.
Some characteristics of the mass audience is that such groups are heterogeneous and formed by anonymous individuals.
Therefore, the mass media is responsible for transmitting information to the mass audience, being able to influence opinions, call for action and lead to reflection. Being an instrument also widely used by companies to broadcast advertisements, seeking to reach a large number of potential consumers through different communication channels.
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