Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of.

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15-09-2022
Business

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Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of.

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zhellaley zhellaley · Answer 1 · 2022-09-20T10:33:23-04:00

Greenwashing occurs when businesses falsely portray their goods as environmentally friendly in order to boost sales and public perception rather than making genuine environmental improvements.

Green PR and green marketing are deceptively utilized to convince the public that an organization's products, objectives, and policies are environmentally beneficial. This practice is known as "greenwashing," sometimes known as "green shine." Companies that purposefully engage in greenwashing communication tactics frequently do so to separate themselves from their own or their suppliers' environmental transgressions.

Greenwashing detractors contend that the development of the tactic, coupled with ineffectual regulation, contributes to consumer mistrust of all green claims and lessens the ability of consumers to influence businesses toward more environmentally friendly production methods and business practices.

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Yogeshkumari Yogeshkumari · Answer 2 · 2022-09-21T03:44:36-04:00

Firms that disingenuously market products as environmentally friendly with the goal of gaining public approval and sales, rather than actually improving the environment, are guilty of greenwashing.

What Is Greenwashing?

"Greenwashing is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound." Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly.

Greenwashing is a play on the term "whitewashing," which means using misleading information to gloss over bad behavior. Greenwashing is also known as 'green sheen'

Hence the correct answer is greenwashing.

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