Find a published work of creative writing (that you have already read) that you feel could have been marketed more effectively. You may choose something from any of the genres that we learned about in Unit 1. Imagine that you are the agent doing PR for this particular publication. Your job for this assignment will be to improve upon the already created and executed book cover, inside flap, back cover, and how to sell the book to a targeted audience based on genre and theme.
Examine the cover of your chosen book. Is the cover as effective as it could be in expressing the message of the book? How could you redesign the cover to be more eye-catching or more effective? Read the inside flap of the book and the back cover. Does the description adequately summarize the book and capture the reader’s interest? Look at the author’s bio. Is the information useful and interesting?
For your actual assignment, you will need to create a marketing improvement plan and express your improved plan using a word processing program or Power Point (or similar type of format). Your project will need to include the following:
An improved cover design:
You may choose to use graphic design techniques and create a re-designed cover digitally OR…
You may create a re-designed cover by hand, take a picture, and upload a picture of the improved cover OR…
You may choose to creatively and VERY descriptively explain how you would redesign the cover with written words. If you choose this option be sure to use highly illustrative language so that your re-design can be imagined.
Make sure to include the title and author on the re-designed cover, as per the original.
An improved back cover (or inside flap):
Your goal is to completely re-write what was originally in place. Be sure to capture the reader’s attention and really sell them on the book, keeping in mind the theme, plot, characters, etc.
Include a ‘review’ of the book written by you, as if you were a literary critic.
A re-written excerpt about the author:
Be sure to include any pertinent information about the author and present it in an appealing and creative manner. You may use the information previously used or perform some research in order to find new information.
A reflection that addresses the following questions:
How did you apply concepts learned in Unit 1 to your successful completion of this assignment?
How might you sell this book in order to reach the target audience based on the genre and theme of the book?
Why was this assignment relevant to the topic of creative writing?
If you could re-design this project, what are some changes that you would make to it?
