Advertising: Readability "Readability Levels of Magazine Ads," by F. K.
Shuptrine and D. D. McVicker, is an article in the Journal of Advertising
Research. (For more information, visit the Brase/Brase statistics site at http://
www.cengagebrain.com and find the link to DASL, the Carnegie Mellon University
Data and Story Library. Look in Data Subjects under Consumer and then
Magazine Ads Readability file.) The following is a list of the number of three-
syllable (or longer) words in advertising copy of randomly selected magazine
advertisements.
34
317
21137 31
6
3 10
5
2
215
3
11
312
Use eight classes.
10
5
96
30
8 16 9
13
1
9
24 139
6
6
4 529 526
10
3
43
13
10, 317 18
13 22 5 25
5
12 10
14 132
32
3
5 524
10 10.
24 2 15