developing an effective sales and operations planning process at the kellogg company was not easy but the rewards have been significant. the process is an important factor. in october 2004, the kellogg company web site reported third-quarter earnings growth driven by increased sales, investment, and effective execution. the company raised its earnings guidance for the full year of 2004 due to these strong results and continued business momentum. because marketing, sales, and manufacturing are working together, along with finance, the kellogg company has been able to reduce its production capacity, finished goods inventory, and capital requirements, while selling more cereal than ever before, because it is producing the right product in the right quantities at the right time.



Answer :

The 1997 introduction of Frosties is responsible for Kellogg's success. It also came in a variety of packaged sizes and a range of prices for different consumers, and it had added sugar. The lower price ranges were appealing to the nation's price-conscious consumers.

What is the Kellogg Company's business plan?

Our plan is straightforward: We'll succeed in breakfast, become a global powerhouse in snacks, double our emerging market engine, and triumph wherever consumers shop. All of our decisions, from pursuing acquisitions to introducing new products, are based on these four pillars.

Kellogg's has unique abilities in manufacturing, creating new food products, managing supply chains and logistics specifically for food, and satisfying consumer demand for food.

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