Answer :
The 1997 introduction of Frosties is responsible for Kellogg's success. It also came in a variety of packaged sizes and a range of prices for different consumers, and it had added sugar. The lower price ranges were appealing to the nation's price-conscious consumers.
What is the Kellogg Company's business plan?
Our plan is straightforward: We'll succeed in breakfast, become a global powerhouse in snacks, double our emerging market engine, and triumph wherever consumers shop. All of our decisions, from pursuing acquisitions to introducing new products, are based on these four pillars.
Kellogg's has unique abilities in manufacturing, creating new food products, managing supply chains and logistics specifically for food, and satisfying consumer demand for food.
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