according to the american marketing association (ama), what is the function of marketing research? a. to link the marketer to global and domestic markets through information b. to link the consumer to marketer with information used in marketing decisions c. to link consumers and customers through targeted information d. to link consumers, customers, and markets through specific information channels

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Lorenzolxb5429 Lorenzolxb5429

13-09-2022
Business

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according to the american marketing association (ama), what is the function of marketing research? a. to link the marketer to global and domestic markets through information b. to link the consumer to marketer with information used in marketing decisions c. to link consumers and customers through targeted information d. to link consumers, customers, and markets through specific information channels

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Tutorconsortium315 Tutorconsortium315 · Answer 1 · 2022-09-16T05:36:46-04:00

According to the american marketing association (ama), what is the function of marketing research is to link the consumer to marketer with information used in marketing decisions

What is marketing research?

A concerted effort is made to learn as much as possible about target markets and consumers, beginning with their basic demographic information. It plays a significant role in maintaining competitiveness and is an essential part of business strategy.

The primary goal of marketing research is to determine the needs, wants, and demands of the target market so that the company can make changes to the product in accordance with the most crucial requirements. The customer's brand loyalty to the company's product is a result of this product quality.

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