organizations and their managers have many more constituent groups to be concerned with than just stockholders. stakeholders are those people whose interests are potentially affected by an organization’s activities, and they may be internal or external to the firm. this activity is important because it is critical for managers to be aware of who their stakeholders are. the goal of this activity is to challenge your ability to identify where specific stakeholder groups fit into the organization’s environment. select the most appropriate stakeholder category for each component of the organization’s environment.