Which of the following guidelines has HHS established as standards of conduct for agents, brokers, and web-brokers who participate in the Marketplace?

A. Obtain the consent of the individual, employer, or employee prior to conducting an online person search, assisting with of facilitating enrollment through the Marketplace, assisting the individual in applying for APTC and CSRs, and making updates to a consumer's eligibility application or subsequent plan selection and enrollment.

B. Protect consumer's personally identifiable information (PII)

C. Provide consumers with connect information regarding the Marketplace, QHPs offered through the Marketplace, and insurance affordability programs.

D. Refrain from marketing or conduct that is misleading, coercive, or discriminates based on race, color, national origin,disability, age, sex, gender identity, or sexual orientation.