Of the new food product ideas that are tested each year: Option c: quite a few actually make it through the development process.
The theory is one that holds the general view in regards to new product development (NPD).
Note that it is one that tends to brings a lot or some considerable profits to the businesses if new product is said to be introduced to the market at the right point in time, is priced at the right amount and targets the right customer group.
Hence, Of the new food product ideas that are tested each year: Option c: quite a few actually make it through the development process.
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