Answer :
We can relate the fact that Elizabeth is the owner of the doll that caused Abigail problems and generated a rumor about Elizabeth being a witch, with the bandwagon advertisement.
Bandwagon advertising is a modern kind of advertising technique that is commonly employed in the advertising industry, including political advertising.
It refers to the process of persuading an individual or a group of persons to accept a certain idea or product through the influence of colleagues, an influential group, or a majority.
This sort of advertising is particularly persuasive because it causes a person to accept the ideas of a group in which they are interested in order not to be left out, or to feel out of place, abandoned, or opposed.
This form of propaganda is an example you can be seen in the Crucible play when a word is spread about Elisabeth being a witch and causing Abigail harm with her doll.
This rumor ends up persuading the residents of the city to feel that Elizabeth was not a decent person, which leads to her death.
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